Prime Wins Advertising Award

(May, 2000) Prime Inc. recently won the Harvey Communication Measurement Award for advertising.

Harvey Research, Inc., consultants in communications research since 1953, presented the award to Prime in recognition of advertising that achieved outstanding readership response. Measured through personal, face-to-face interviews with a national sample of readers of Newport Communication's roadSTAR magazine, readership response ranked Prime among the ten highest scoring advertisers. The company was awarded a certificate and plaque.

Sparlin Advertising Associates, Joplin, Missouri, created the ads that won Prime its award. The full-service advertising agency is highly recognized for its contributions to the trucking industry.

For more information, contact Don Lacy at 800.321.4552.