Prime Inc. Hosts 3rd Annual Highway Diamonds Gala

Strong. Driven. Women. That's the motto behind the Prime Inc.

Strong. Driven. Women.

That’s the motto behind the Prime Inc. Highway Diamond program which kicked off in 2016. The mission of this program is to employ and support female drivers at Prime while recognizing and reducing challenges women may face in the transportation industry. Prime is proud to have nearly 12% of its fleet comprised of female drivers whereas the industry average is quoted at 6-7%. On Tuesday, April 10th, the company held its third annual Highway Diamonds Gala at the Oasis Convention Center in Springfield, MO.

Click here to view the event photo gallery!

This year’s Highway Diamond Gala consisted of a variety of speakers, a delicious dinner, and award presentations. The evening was kicked off with Steve Wutke, Vice President of Sales, who educated the audience on the history of women in the transportation industry and the women who blazed the trail for our female drivers today. Following Wutke’s opening, Prime Driver and Trainer Tiffany Hanna captivated the crowd with an awe-inspiring National Anthem for the third year in a row trailed by Prime Driver Dee Sova providing the blessing of the meal and sharing her enthusiasm for Highway Diamonds.

Prime Inc.’s President and Founder, Robert Low, shared his gratitude for the Highway Diamonds and all drivers in the company. Brooke Mosley, Female Driver Liaison at Prime Inc., had the honor in announcing the 2018 Highway Diamond award winners. Mosely presented Prime Driver Pamela Wilday with the 2018 Excellence Award and Prime Driver Tiffany Hanna with the 2018 Highway Diamond of the Year Award.

Pamela was nominated for the Highway Diamond Excellence Award by her Fleet Manager, Thomas Long, who received an email from a female domestic abuse victim. She was escaping home with her two children, and Pamela approached her with help. She bought the two girls sundresses, showers, and took them for a meal. Situations like this one happen every single day. Prime Drivers are on the front lines all across America offering help to others. Pamela was recognized not only for her excellent customer service skills, driving history, and training abilities, but for offering a helping hand to others.

Tiffany Hanna won the 2018 Highway Diamond of the Year Award after being nominated by many fellow drivers at Prime. Nominations poured in for her because of her willingness to help other drivers, building and encouraging women in the trucking industry, and excellent motivation techniques. Tiffany is a mother of five, military veteran, and a cancer survivor.

Highway Diamonds always recognize a non-profit organization every year at their annual gala. This year, Harmony House was in attendance at the Gala, and Prime donated the centerpieces to be taken back to their facility to be used for their rescue rooms. The mission of Harmony House is to provide shelter, advocacy, and education to survivors of domestic violence and promote the principle that all individuals have the right to a life free of abuse.

The speaking portion of the night was concluded with hearing from Chris Spear, President & CEO of the American Trucking Association. The event attendees then headed to the dance floor as local band called Pearl Nation hit the stage to end the night.

Want to join the Highway Diamond program? Find the Prime Inc.Highway Diamond page on Facebook or check out

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