prime culture

our values

Our mission is to prosper while providing excellent service to our customers, and our policy is to do our best, do what’s right and treat others the way you want to be treated. Here, our values are listed in alphabetical order. These are our guiding principles that keep us always performing our best.


We believe our independent contractors and employees are truly team members, and we call them associates. We will respect all associates as members of our Prime family. To ensure quality people, capable of near perfect performance, we will select associates very carefully.


Finding, serving and keeping customers guarantees our existence.


We will use our abilities and resources to protect the environment. We are responsible citizens of the beautiful planet Earth.


Our goal is to be the best. We will strive for total quality and continuous improvement.


We will provide a work environment that is enjoyable. We will select associates, vendors and customers that we can get along with and enjoy. We believe that life is too short not to have fun.


We will seek growth and challenge for our company and associates, while maintaining security and stability.


Productivity improvement is the only true way to increase earnings for our company and associates.


To remain free and provide security for our company and associates, we must earn a profit.


We will operate safely. We will not exchange the safety of an associate or the public for economic gain.


We will provide quality service that meets or exceeds our customers’ requirements. We offer 24/7 support, which is not common with trucking companies.


We will share with our associates fairly based on their contribution to our prosperity.


We will use cost effective technology to improve our productivity to the mutual benefit of our company, associates and customers.


We will price our service at rates that are a true value to our customers. We will purchase products and services that possess the best value by producing the most benefit for the least total cost over time, and not necessarily at the lowest price.

Prime, Inc. Driver Health & Fitness logo.

Driver Health & Fitness

The Driver Health and Fitness Program provides Prime Drivers with resources and tools to help them live healthier lives whether out on the road or at home. The tools and resources we provide our drivers are specifically made to be done in the trucking environment. Our mission is to provide innovative, engaging, and accessible wellness programs focused on improving the health, safety, and fitness level of the Prime fleet.

Prime Driver Advisory Board logo

Driver Advisory Board

The Driver Advisory Board was created in 2016 to further Prime’s efforts for improvement, communication, and transparency in the company. The Board meets three times per year with management to discuss important issues, driver feedback, and new ideas. Prime Driver Advisory Board members represent the entire fleet as well as each division with varying lengths of service at Prime and in the trucking industry. 

Good Dads logo

Good Dads

At Prime Inc, we believe that it is possible to be a good dad and an over-the-road driver, and through our Good Dads program, we can help fathers to communicate with their children as they manage their careers. By hosting events, providing useful information, and the Good Dads podcast, we aim to make it easier for our OTR dads to be the dads we know they can be. Our mission is to help Prime dads stay engaged with and connected to their kids.

Highway Diamonds logo

highway diamonds

The Prime Inc. Highway Diamonds is a program ran by Prime Inc. that offers support and recognition to their female drivers. We are proud to have nearly 14% of our fleet composed of women drivers, more than double the national average. Our mission is to employ and support female drivers at Prime while recognizing and reducing challenges women may face in the transportation industry. 

Sustainability truck icon


Prime is leading the way for green transportation and sustainable supply chain development in the United States. With advanced technology and game-changing efficiency, we reduce costs for our customers and protect the environment. Our elite efficiency initiatives earned Prime Inc. the EPA Smartway Transport Partner Excellence Award. Partner with Prime and experience the future of transportation.  We can deliver exceptional efficiency, sustainable strategies, and unrivaled value for our customers. 

Driver Development Advisory Council

The Driver Development Advisory Council was created in 2022 to continuously improve the Prime Inc. Driver Development Program. To increase communication between Prime Inc. trainers and inhouse leadership, the Driver Development Advisory Council consists of PSD Instructors & TNT Trainers who help mold the next generation of professional truck drivers on a weekly basis. 

Company Events

A Prime Inc. associate speaking to his team in a cafeteria area who are all wearing bright green safety vests.

Driver Safety Meeting

This meeting is held every Friday from 8 am to 9 am CST. All driving and non-driving associates are invited to attend and hear from a variety of departments and Prime leadership to stay up-to-date on the company with a focus on our safety initiatives. Free breakfast for attendees.

Springfield, MO, Salt Lake City, UT, Pittston, PA

Inflatables and carnivals games set up for the Prime Company picnic.

Prime Picnic

An outdoor event with food, games and fun held at the end of the summer season for driving and non-driving associates and their immediate family members.

Springfield, MO, Salt Lake City, UT, Pittston, PA

Robert Low, the founder of Prime, Inc., giving a speech at Prime's Annual Christmas Party.

Christmas Party

A year-end party to celebrate the holiday season with our Prime driving and non-driving associates plus one guest.

Springfield, MO, Salt Lake City, UT, Wilkes-Barre, PA, Laredo, TX, Cadillac, MI, Fort Wayne, IN

Prime, Inc. truck drivers who have driven one million miles, in a ball room celebrating at the Night of Millionaires.

Night of the Millionaires

A dinner event that celebrates drivers with over one million safe driving miles at Prime.

Springfield, MO & Pittston, PA

A Prime associate gives a speech at the instructor and training banquet.

Instructor and Trainer Banquet

A dinner event that highlights the top 15 Trainers and top 15 Instructors from the Prime Fleet.

Springfield, MO

Truck drivers who've driven for Prime Inc. for 10-14 years being honored on-stage at the 10-year dinner.

10-Year Dinner

A dinner event to celebrate driving and non-driving associates with 10-14 years of service with Prime.

Springfield, MO, Pittston, PA, & Salt Lake City, UT

Truck drivers who've driven for Prime Inc. for 15+ years being honored on-stage at the 10-year dinner by Robert Low.

15-Year Dinner

A dinner event to celebrate driving and non-driving associates with 15 or more years of service with Prime.

Springfield, MO, Pittston, PA, & Salt Lake City, UT

Female truck drivers and their families sitting in a ballroom, while being celebrated during Prime Inc,'s annual Highway Diamonds Gala.

Highway Diamond Gala

An event for the Highway Diamond Program for female drivers plus one guest.

Springfield, MO

The Easter bunny greeting children and their parents during Prime Inc.'s annual Easter Egg Hunt.

Easter Egg Hunt

On-site Easter egg hunt along with a meet and greet with the Easter Bunny.

Springfield, MO & Pittston, PA

Santa Claus, taking a picture with a young child who is sitting on his lap dressed in a red and white christmas outfit at Prime, Inc.'s annual Santa Claus visit.

Santa Claus Visit

On-site visit from jolly old Santa for the kids.

Springfield, MO & Pittston, PA

Meet our team

Leadership Team

Our success would not be possible if not for the hard work and expertise of our dedicated associates. Learn more about our associates who help keep Prime operating day in and day out.


Company history

Founded in the year 1970, Prime has grown from being a single truck operation to one of America’s largest and most successful trucking operations. Explore our history and trace Prime’s prosperity through the years.


Prime Inc. founded by Robert Low. Prime Refrigerated Division was started.


Prime Flatbed Division was started.


Prime Logistics Division was started.


Success Leasing was founded.


Prime Tanker Division was started.


Prime Training Program was started.


Prime Floral LLC was founded.


Prime opened Savannah Kleen tanker wash facility in Port Wentworth, GA.


Prime Intermodal was started.


Prime opened Decatur Kleen tanker wash facility in Decatur, IN.


Prime Mobile app was launched.


Prime Highway Diamond program was created.


Prime Driver Advisory Board was created.


Prime named 2019 Best Fleets to Drive For and Best Overall Fleet for a Large Carrier.


EcoShred was founded.
driver Recruiting
wORK iN hOUSE/hr
truck/trailer Sales
refrigerated division sales
Tanker Division Sales
INTERMODAL division Sales
Success Leasing
Safety dept
Company Store