prime culture

our values

Our mission is to prosper while providing excellent service to our customers, and our policy is to do our best, do what’s right and treat others the way you want to be treated. Here, our values are our guiding principles that keep us always performing our best.


Finding, serving and keeping customers guarantees our existence.


To remain free and provide security for our company and associates, we must earn a profit.


We will operate safely. We will not exchange the safety of an associate or the public for economic gain.


We will share with our associates fairly based on their contribution to our prosperity.


We will seek growth and challenge for our company and associates, while maintaining security and stability.


Our goal is to be the best. We will strive for total quality and continuous improvement.


We will provide quality service that meets or exceeds our customers’ requirements. We offer 24/7 support, which is not common with trucking companies.


We will use cost effective technology to improve our productivity to the mutual benefit of our company, associates and customers.


Productivity improvement is the only true way to increase earnings for our company and associates.


We will provide a work environment that is enjoyable. We will select associates, vendors and customers that we can get along with and enjoy. We believe that life is too short not to have fun.


We believe our independent contractors and employees are truly team members, and we call them associates. We will respect all associates as members of our Prime family. To ensure quality people, capable of near perfect performance, we will select associates very carefully.


We will price our service at rates that are a true value to our customers. We will purchase products and services that possess the best value by producing the most benefit for the least total cost over time, and not necessarily at the lowest price.


We will use our abilities and resources to protect the environment. We are responsible citizens of the beautiful planet Earth.


We’re industry leaders when it comes to reducing our environmental impact. Whether it’s through our EcoDrive custom tire treads or sourcing surface and recycled water at our Triple Crown Wash, we’re willing to go the extra mile when it comes to going green. We have been recognized by the EPA’s SmartWay program for our devotion to sustainability, being named as an Excellence Award Winner since 2012.

highway diamonds

Prime’s Highway Diamond program encourages women to become truck drivers by offering social support and working toward our goal of reducing the challenges faced by women in the transportation industry. We’re proud to have nearly 14% of our fleet composed of women drivers, more than double the national average.

Good Dads

We firmly believe that it is possible to be a good dad and a over-the-road driver, and through our Good Dads program, we can help fathers to communicate with their children as they manage their careers. By hosting events, providing useful information and releasing our Good Dads podcast, we aim to make it easier for our OTR dads to be the dads we know they can be.

Driver Advisory Board

Each year, sixteen of Prime’s best drivers become part of the Driver Advisory Board, representing the interests of drivers to the company. These drivers have the opportunity to sit down with some of Prime’s key stakeholders on a  regular basis to address industry updates, safety concerns, maintenance updates and driver operations. All drivers have direct access to the Driver Advisory Board, allowing their feedback to be heard regardless of whether they are on the board or not.

Company Events

A Prime associate leads a team meeting.

Driver Safety Meeting

This meeting is held every Friday from 8 am to 9 am CST. All driving and non-driving associates are invited to attend and hear from a variety of departments and Prime leadership to stay up-to-date on the company with a focus on our safety initiatives. Free breakfast for attendees.

Springfield, MO, Salt Lake City, UT, Pittston, PA

Inflatables and carnivals games set up for the Prime Company picnic.

Prime Picnic

An outdoor event with food, games and fun held at the end of the summer season for driving and non-driving associates and their immediate family members.

Springfield, MO, Salt Lake City, UT, Pittston, PA

Robert Low gives a speech at the Prime Annual Christmas Party.

Christmas Party

A year-end party to celebrate the holiday season with our Prime driving and non-driving associates plus one guest.

Springfield, MO, Salt Lake City, UT, Wilkes-Barre, PA, Laredo, TX, Cadillac, MI, Fort Wayne, IN

Drivers who have driven one million miles or more are celebrated at the Night of Millionaires event.

Night of the Millionaires

A dinner event that celebrates drivers with over one million safe driving miles at Prime.

Springfield, MO

A Prime associate gives a speech at the instructor and training banquet.

Instructor and Trainer Banquet

A dinner event that highlights the top 15 Trainers and top 15 Instructors from the Prime Fleet.

Springfield, MO

Prime drivers who have given 10-14 years of service to Prime are honored at the 10-year dinner.

10-Year Dinner

A dinner event to celebrate driving and non-driving associates with 10-14 years of service with Prime.

Springfield, MO, Pittston, PA

Prime drivers who have given 15 plus years of service to Prime are honored at the 10-year dinner.

15-Year Dinner

A dinner event to celebrate driving and non-driving associates with 15 or more years of service with Prime.

Springfield, MO, Pittston, PA

Highway Diamond Gala

An event for the Highway Diamond Program for female drivers plus one guest.

Springfield, MO

The Easter Bunny greets the crowd at the annual Easter egg hunt.

Easter Egg Hunt

On-site Easter egg hunt along with a meet and greet with the Easter Bunny.

Springfield, MO, Pittston, PA

Santa Claus takes pictures with children at the annual Santa Claus visit.

Santa Claus Visit

On-site visit from jolly old Santa for the kids.

Springfield, MO, Pittston, PA

Meet our team

Leadership Team

Our success would not be possible if not for the hard work and expertise of our dedicated associates. Learn more about our associates who help keep Prime operating day in and day out.


Company history

Founded in the year 1970, Prime has grown from being a single truck operation to one of America’s largest and most successful trucking operations. Explore our history and trace Prime’s prosperity through the years.

Prime Inc. founded by Robert Low. Prime Refrigerated Division was started.
Prime Flatbed Division was started.
Prime Logistics Division was started.
Success Leasing was founded.
Prime Tanker Division was started.
Prime Training Program was started.
Prime Floral LLC was founded.
Prime opened Savannah Kleen tanker wash facility in Port Wentworth, GA.
Prime Intermodal was started.
Prime opened Decatur Kleen tanker wash facility in Decatur, IN.
Prime Mobile app was launched.
Prime Highway Diamond program was created.
Prime Driver Advisory Board was created.
Prime named 2019 Best Fleets to Drive For and Best Overall Fleet for a Large Carrier.
EcoShred was founded.

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