Prime Inc. Launches New Program for Fathers

Prime Inc. Launches New Program for Fathers

This Fall, Prime Inc. has launched a new program called Prime Good Dads. The initiative was created for the fathers and father-figures in the company and the fleet. Over 80% of Prime drivers are males with a large majority being dads. 

Many long haul drivers wonder about the impact of their absence on their children.  While over-the-road (OTR) dads may not be physically present with their children as much as they would prefer, it doesn’t mean they are absent fathers.  It may not be easy to be a good dad while also driving over-the-road, but it is possible.  Good Dads provide for their children. Good Dads communicate with their children.  Good Dads take an interest in their children’s activities.  Good Dads model responsible, respectful behavior in caring for themselves and others.

Prime Inc. cares about its drivers and their families. With the launch of Prime Good Dads, Prime is initiating practical, day-to-day strategies and activities to help dads stay connected to their kids, whether or not they’re driving cross country.

Learn more about Prime Good Dads and sign up for the newsletter by visiting

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