Prime's Jeff and Jean Bender Earn Keys to New Truck

Prime's Jeff and Jean Bender Earn Keys to New Truck

Jeff and Jean Bender, contractors for Prime Inc., a leading international refrigerated, flatbed and liquid bulk truckload carrier headquartered in Springfield, Missouri, have earned the keys to a new truck through the company's recruiting program.

According to the program, anyone who recruits 20 or more drivers for Prime within a year qualifies for the use of a new truck for a year. The Bender's, of Inverness, Florida, have recruited 30 drivers to date and expect to reach 40 by the end of December. Any recruits over 20 apply toward next year's contest.

They were presented the keys to a 2002 Freightliner at Prime's annual holiday party on November 23. Jeff Bender, retired Air Force, helped design the graphics for the truck, which include an Americana theme featuring eagles and American flags, the Air Force motto "Aim High," and the couple's names on the doors.

According to Don Lacy, Prime's Director of Safety and Recruiting, the Bender's success in recruiting is due partly to prior business experience. "Jeff doesn't oversell the program," says Lacy. "He uses a mentoring technique and advises the people he refers to call him if they need help."

Thus far, the Bender's main focus has been on recruiting experienced team drivers. They use their own records to authenticate Prime's program and the potential for success. Between the free use of a truck for a year, valued at $35,000, and recruiting bonuses totaling more than $20,000, the two have earned in excess of $55,000 for their recruiting efforts.

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