Prime Inc. Hosts Their First Customer Advisory Board in Biloxi, MS

Prime Inc. Hosts Their First Customer Advisory Board in Biloxi, MS

Prime Inc.'s Fall/2003 Customer Advisory Board at the Palace Casino Resort in Biloxi, MS may have been Prime's best ever. Prime Inc. puts together an advisory board twice a year that consists of Prime's top customers, managers and drivers. The advisory board gets together for two weekends out of a calendar year to have industry-related meetings in the morning and participate in relaxing activities in the afternoon. This Fall's meetings were structured a bit different than in the past. "The new format for the advisory board provided all the attendees a well rounded educational experience detailing current transportation and political trends," stated Keith McCoy (Director of Marketing, Prime).

On Friday, October 31st, John Larkin (CFA, Managing Director of Legg Mason Wood Walker, Inc.) and Steve Shawley (President, Thermo King) gave presentations on the trucking industry and their particular services. Saturday morning started with a presentation by Steve Peterson (Director of Alliance Management, General Mills) and closed with a speech given by the Honorable J.C. Watts (former Congressman and Oklahoma Sooner quarterback). In the past, the Customer Advisory Board meetings were structured for a moderator to spark discussion about the industry and the values of business partnerships. This year's speaker lineup proved to be much more informative and thought provoking.

This was Prime's first time to host their Customer Advisory Board at the Palace Casino Resort. When asked about the benefits of this venue Keith McCoy added, "the best of the customer advisory board was having all attendees and events totally centralized at one location. The services at the casino were outstanding." The service at the Palace was something that Robert Low (President, Prime Inc. and Palace Casino Resort) anticipated being top notch. "I hoped that everyone would enjoy the Southern hospitality and great cuisine as well as the ambiance of the Mississippi Gulf Coast," Mr. Low stated.

When asked about the goal of Prime's Customer Advisory Board, Robert Low mentioned, "the objective of the CAB [Customer Advisory Board] is to bring together Prime's best customers, managers, and a few selected drivers to talk about relevant issues from different perspectives. We also want to provide informative presentations from recognized industry experts in a relaxed, pleasant setting. Naturally we want to ingratiate ourselves to our customers and drivers by making the Prime CAB the premiere meeting of its type by providing the appropriate mix of excellent content, relaxation and entertainment." The meeting at the Palace Casino Resort was well received by all of the attendees.

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